This newsletter examines the challenges of implementing enterprise search using modern AI, revealing that data quality and contextual understanding are more critical than raw model power. It argues that simply applying large language models (LLMs) doesn't solve the core issues of messy, ungoverned enterprise data. Instead, it emphasizes the need for curated data, hybrid retrieval systems, and a shift from generic search to specialized "answer engines" to achieve reliable and trustworthy results.
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Data Quality is Paramount: The primary bottleneck is the poor state of enterprise data, which lacks the structure and governance of the open web. "Garbage in, garbage out" applies, necessitating better data management practices and knowledge graphs.
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Contextual Relevance Matters: Enterprise search requires understanding user context and intent, which is difficult to achieve with standard search algorithms. Hybrid retrieval and "instructable rerankers" are needed to prioritize relevant information.
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RAG's Limitations: Retrieval-Augmented Generation (RAG) is not a silver bullet and depends heavily on initial retrieval quality. "RAG 2.0" emphasizes document intelligence, mixed retrieval, strong reranking, and grounded models.
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From Search to Answer Engines: The focus is shifting from broad search boxes to curated "answer engines" tailored for specific domains, emphasizing reliability and predictability over wide coverage.
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Implementation is a Service: Enterprise search is complex and requires significant integration and customization. A "platform plus services" model is more realistic than turnkey solutions.
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Don't Chase Leaderboards: Enterprise search success is measured by reliability in a specific, messy, and private context, not by performance on public benchmarks.
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Build Internal Evaluation Suites: Create gold-standard test sets from your own knowledge base to probe for common failure modes.
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Think Workflows, Not Just Answers: The future of enterprise search is in agentic workflows that automate complex business processes, requiring multi-hop reasoning and orchestration of various tools.
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Budget for Data Stewardship: Plan to spend as much on integration, customization, and maintenance as on core technology.
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Prioritize Predictability Over Brilliance: A system that is right 80% of the time with understood failure modes is more valuable than one that is right 90% of the time but fails randomly.